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Best practices for printing company-transpromotional Aarkstore
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This 85-page report provides an easy way reading, however, detailed view of the transpromotional printing market, the technolog (ies) involved, design issues, examples and case studies, and strategies for businesses wishing to participate in this hot graphic communication order.
Table of Contents:
Introduction
About printing transpromotional
About this report
How This Report is organized
For more information
Section 1: The market transpromotional
Who uses transpromotional?
Why companies produce transpromotional Materials?
Marketing FLOAT
Drawing on data
Building relationships
How do I create transpromotional materials?
Examples transpromotional
Credit Card statements
Sales Receipts
Monthly bills
Hotel receipts
Tickets
Travel
Online Banking
E-Commerce
Whose message?
Some Warnings
Color or and Black-?
Static or Dynamic?
Novelty-Based Marketing
Variable or static?
Where people Materials produced transpromotional?
Transactional / transpromotional Trends
Skip transactional cost center to profit center
Print Mastering color is
All-Digital Printing Replacing preprinted "shells"
Replacing Rollfed Sheetfed
Duplex common, but kludgy
Inkjet domination muscle toner
The advantages of jet printing ink
Disadvantages Inkjet Printing
It's all about creativity
Transactional / transpromotional is subject to media issues in the same mixture as
Other applications
Electronic Bill Pay
Forward
Section 2: Technology transpromotional
The basic process
Alphabet Soup
Best Practices for Printing transpromotional 5
Copyright © 2009 WhatTheyThink
Equipment Manufacturers
Agfa (www.agfa.com)
Dainippon Screen (www.screenusa.com)
HP Indigo (www.hp.com)
IBM / InfoPrint Solutions (www.infoprintsolutionscompany.com)
Kodak Versamark (graphics.kodak.com)
RISO (www.riso.com)
Xerox (www.xerox.com)
Variable Data Printing Software
Atlas software (www.atlassoftware.com)
Bitstream Inc. (www.bitstream.com)
DeskNet Inc. (www.desknetinc.com) DeskNetAPS
DirectSmile (www.directsmile.us)
Edmond Document Solutions (www.edmond.nl / s)
Electronics for Imaging (EFI) (www.efi.com)
Elixir Technologies Corp. (www.elixir.com)
EMC Document Sciences Corp. (www.docscience.com)
GMC Software Technology (Www.gmc.net)
Hewlett-Packard (www.hp.com)
Kodak (graphics1.kodak.com)
L2 Solutions (www.l2soft.com)
Lexigraph (www.lexigraph.com)
Meadows Publishing Solutions (www.meadowsps.com)
MindFire (www.mindfireinc.com)
Objectif Lune (Www.objectiflune.com)
Pitney Bowes Business Insight (www.g1.com)
Press-sense Ltd. (www.press-sense.com)
PrintSoft Systems (www.printsoft.com)
Version print (www.printable.com)
Saepio Technologies (www.saepio.com)
Xerox (www.xerox.com)
XMPie (www.xmpie.com)
Section 3: Opportunities and Challenges for commercial printers transpromotional
Transpromotional Opportunity
"Trans" is essential Mail
Teams Printing is expensive for prospective Insourcers
Commercial printers can work added additional
Transpromotional may require multiple printing processes
Commercial printers may be better able to handle creative talent
Multichannel approaches are essential
Database Management Data is an opportunity beyond transpromotional
Transpromotional may be part of a Green Print
Become a resource transpromotional
Challenges transpromotional
Print Switch to affect demand EBPP
Best Practices for printing transpromotional 6
Copyright © 2009 WhatTheyThink
Insourcing is tempting for many senders
Database management is essential to effective
Marketing innovation is based on essential
Forward
Section 4: Applications in the wild transpromotional
Diners Club Australia
Who are
What they did
What were the results
Lessons Learned
ING Australia
About are
What they did
What were the results
Lessons Learned
Humana
Who are
What they did
What were the results
Lessons Learned
Origin
Who is
What they did
What were the results
Lessons Learned
Section 5: Best Practices and Perspectives for transpromotional
Best Practices
Be relevant
Plan carefully and meticulously Project
Do not skimp on design
The use of color
Data Cleaning
Print Use of data to obtain more data
Use a combination of messaging formats
Use a combination channels of the media
Maintain consistency in Channels
Be aware of privacy issues
Scientifically Test Project
It's all about the Offer
What we think: Prospects for transpromotional
Appendix: Resources
Information
Web Sites / Blogs
Webinars
Table of Figures
Figure 1: Example of Credit Card Statement (American Express) front and rear. 17
Figure 2: Sample Credit Card Statement (Citi Mastercard), front and rear
Figure 3: print media ads included in the reply envelope MasterCard Statement
Figure 4: Service Invoice (Terminix), front and rear
Figure 5: Sales of products basic income (Left) and the Post Office (Law)
Figure 6: Bill Cable with Integrated Messaging Promotion of the next Movies On Demand
Figure 7: Insert offset printed (front and back) included with AT & T / iPhone Bill23
Figure 8: Front Desk Folder (Four Points Sheraton, Miami Beach)
Figure 9: Concert Ticket Live Nation (front and rear)
Figure 10: Tracking Airline E-Mail (Delta)
Figure 11: Confirm E-Mail Hotel (Sheraton)
Figure 12: Bank Online Banking page home in America
Figure 13: Visitor Amazon.com 's Home Page One memory often Jogs
Figure 14: The purchase of an item in a supermarket can trigger the impression a
Coupon motivate consumers to buy more of that item
Figure 15: Top 10 Online Shopping / categories of transactions between U.S. Online shoppers for adults, 2008
Figure 16: United States Mobile Banking Users, 2007-2008 (000 s)
Figure 17: Transactional Diners Club Australia Documents with transpromotional
Insertion (right) and control of documents not transpromotional (Left)
Figure 18: ING highly Campaign transpromotional educational success
New clients about retirement laws, and explained how
Laws affect each client
Figure 20: Integrated Human SmartSummary statements
Figure 21: Origin Energy Original (left) and renovation bills
Onserts and Covers (Right)
Table of Tables
Table 1: Company vs. outsource production of transactional documents
Table 2: Average cost per transaction Page Document, Color vs Black and White
Table 3:% of the installed base of digital printing equipment, color black vs. white, 2006-2015
Table 4:% of Page Impressions vs. white Printed on pre-printed stock, 2007-2015
Table 5:% of page impressions printed on the sheet feeders vs Rollfed, 2007-2015
Table 6:% of Volume vs simple Duplex Print, 2007-2015
Table 7: Operations made by check online vs, 2006-2015
For more information please contact:
http://www.aarkstore.com/reports/Best-Practices-for-Transpromotional-Printing-39342.html
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