Volume Flag

Volume Flag
What is that three volumes of books behind Obama in the videos he shoots from his desk in the office of transition?

When Obama shoots Videos sitting at his desk in his transition office (with what I think is of West Chicago in the background), there is a set of books left on the video (see right) right in front of the American flag. Three volumes of what appears to be the law books or something, in a nice box. They are visible in the still on this page: Http://change.gov/newsroom/entry/the_key_parts_of_the_jobs_plan/ Can anyone tell what are they? Anyone know?

If you look in his address to the nation First, the spines are a little clearer, and is almost certain that John F. Kennedy them. I can not read the titles (in small letters on the top of each). Could be a set under a particular duty is not widely available. It seems as if in a custom wooden box.

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Small household electrical appliances industry, extending its reach: selling to the town – small appliances, induction cooker, 9 Yang – HC Network

Countries in the implementation of Agriculture policy, while also being fully activated 34 market, but 34 markets as the vast seas, many coveted business and often inaccessible to large multinationals, are not good policy ah, that is, a market environment, in many front line guarding a second-tier city market, the brand development of 34 active market, I received a brand influence in the region is zero, but competing products within the region and more divergent cooker small appliance industry, launched a new rural New market “old methods” of exploration:

First, market analysis

Industry competition, in 2005 because “downtown gas shortage” a cooker fire in this small industry, large and small appliance manufacturers have a time to squeeze onto the appliance industry, the blow; 23 market is saturated, after market blowout in 2005 and class, such as mobile operators such as group purchasing gifts, large-scale increase penetration; 23 market channels are largely dominated by appliance chain stores, the channel has admitted there is a high cost; direct supply to the cities model, 9 The successful operation of small appliances Yang model has once again proven the power channel; economic hundred counties led many small and medium-volume “dual income family farmers,” the emergence of the old farmers in today’s “blue-collar peasant” pace of life is speeding up, and new buildings going up; energy shortage has spread to rural households, coal fire has not economic;

Second, market opportunities

Smooth induction cooker (a pseudonym) OEM service for others over the years accumulated a wealth of product development manufacturing experience, excellent technical superiority of products to ensure product quality stability, the first to become one of the existing four free products, and through the world’s most stringent in Europe, the German Rhine certification; but are afraid to admit that wine alley deep, smooth brand market awareness is low, if you want to quickly upgrade the market brand for a smooth induction cooker single industry can not afford to simply support a strong media huge amount of advertising, through market research found that for the appliance brand in the rural high-profile recognition is not high, and the products are basically hard to find tracks, but of individual market coverage through 34 to the county’s second and third tier brands sold also Yes, seriously study found that more consumers in the rural market is the belief that relatives and neighbors to recommend a product if it was bought in the village and once the review would be a good pass to dozens hundreds of widely circulated.

Third, market strategy

1, the primary target group, rural wage earners, especially in township enterprises and government organizations and institutions to work on time family; because the pace of work of this group is relatively fast, convenient and quick to cook the family needs the most intense, and there certain economic base, small household electrical appliances in rural areas the mainstream consumer groups.

2, the slogan is outstanding convenient, energy saving, and health, “smooth induction cooker, what to eat when convenient,” “smooth induction cooker to cook for 15 minutes buttoned”, “smooth induction cooker with no dust at home,” “with smooth induction cooker dollar a day “, etc.; rural consumer straightforward, frugal, pragmatic language of education determines the character and consumer awareness of its” simple, direct language most likely to spread, “the intuitive easy to understand language will also be particularly beneficial in word of mouth spread in rural areas.

3, intervention strategies: channels, flat, direct village, and strengthen direct sales, strengthen the presentation, enhanced tying. This new small appliances for the appliance, the need for market cultivation, especially for rural consumers pay more attention to “Seeing is believing, have paid their dues delivery” of trading, but also in the habit of buying “bargain or small favors,” psychology, for suitable for rural market penetration pricing strategy, but also ensure the channel profit initiative, and because the existing transportation and logistics and distribution conditions are ripe, county and regional market dealers also get rid of agents, directly with the province on behalf of the desire for cooperation.

4, channel choice: instant noodles priority channels, especially the “open tricycle for the next village, who face”, followed by home appliances and small appliances channels; preliminary consideration of a county is a county in the region, 2-3 on the distribution of goods, Direct two village teams, each team covered approximately 10 townships, more than 100 administrative villages. This helps to fully rely on markets to channel resources available to achieve “complementary products” reduce channel costs, the profit level of shared channels, is three-win-win model.

5, direct sales model: Tricycle + banner + prize + tying materials + appliance + a person, one way, for selling instant noodles while the appliance; method 2, buy induction cooker, touch, or Ma Ma Awards Award of instant noodles, such as the touch of “send a packet of instant noodles for a cake, two cake to send two packets”, and so on, touch the “fat” in the award of a Ma. Set on the prize, taking into account both the attraction of rural consumers, such as instant noodles every family are regular consumption, mahjong is also present in rural areas are universal forms of entertainment, prizes and also taking into account the cost of the scope of the bear.

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